Style

Solid light

Kowtow’s new collection is a celebration of light – as is their equally new studio in downtown Wellington.

Wellington fashion label Kowtow has just moved into a simple, clean space – perfectly matching the simple, clean clothes that moved in there with them. “We’re very architecture inspired,” says designer and director, Gosia Piatek. “Especially by minimalist architecture. Pure, white space and simple, clean lines is our aesthetic in everything we do.”

But, also as with everything they do, signing the lease on the 80s office space took some vision. “It was the classic office fit out with low, perforated ceilings and carpeted floors,” Gosia says. “But we negotiated with the landlord to take out the partitions, pull up the carpet and take away the ceiling tiles, so the space would have a clean, industrial feel. Then everything was painted stark, hospital white – including the concrete floors. This means we can take stunning photos in here. And, being on the fifth floor, it’s always very bright and airy.”

Clean air is a primary concern for Kowtow – even above clean lines. “There is only one planet for us to live on and our day to day actions make a difference,” is the mantra.

Hence why the Kowtow brand was built on a platform of certified Fair Trade organic clothing that is ethically and sustainably made from seed to garment. “I wanted to start a business that could offer customers a truly guilt-free purchase.

Words Gena Tuffery
Photography Russell Kleyn